You in Control

All pet owners like to think their dog is loyal to them, but we know loyalty really lies with Etisalat wanted to launch the new feature on its cable tv, e-Life. The system that allows the viewer to pause, rewind and forwards any programming—including live broadcastings.

We created a memorable film featuring iconic soccers players from Etisalat’s official sponsor, Barcelona. The untouchable stars are helpless under the command of whoever holds the remote control—even a cute little child.

Credits
Creative Directors: Maher Awar
ACD/Art Director: Rodrigo Nakaza

Agency: Impact BBDO, Dubai
Client: Etisalat
Role: Crearive Concept & Art Director

You in Control ⎯⎯ “Entertainment the way you want” ⎯⎯ Etisalat/e-life ⎯⎯ Impact BBDO, Dubai ⎯⎯ You in Control ⎯⎯ “Entertainment the way you want” ⎯⎯ Etisalat/e-life ⎯⎯ Impact BBDO, Dubai ⎯⎯

nakaza.rodrigo@gmail.com

+1 (646) 584-5110

@BBH, USA